STARDOM AND AUTHENTICITY

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IN POPULAR REPRESENTATIONS OF STARDOM/ CELEBRITY, THE STAGING OF ‘REVELATIONS’ SETS UP THE PROMISE OF ESTABLISHING THE STAR’S AUTHENTICITY BEYOND THEIR PUBLIC IMAGE.’ WHY IS THE SEARCH FOR ‘THE AUTHENTIC’ CULTURALLY SIGNIFICANT?

The matter of authenticity in our so called post-modern society is of great interest, in that it cuts through a number of satellite issues: in a media saturated age, it relates to art, audience reception, democracy, accessibility to information, education, politics and so on. The point is that with the rising importance of Fourth Estate, in its dialectics with ideology, it becomes harder and harder to discern the fake from the real, the authentic from the manufactured.

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COMMODIFYING REBELLION: PUNK AND MEDIA DIALECTICS

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Commodifying Rebellion: Thirty Years of Punk and Media Dialectics.

ABSTRACT

Commodifying Rebellion: Thirty Years of Punk and Media Dialectics is a system engineered to spawn critical views on an intellectualised history of contemporary youth rebellion and its commodification. The focus of my research is the dialectics between the ‘rebellious’ signifying practices of the youth subcultural movement of punk, mainly in Britain, but also in the USA, from its official inception in 1976 to the present, and the workings of the media machine, with an emphasis on advertising and branding. This is not a musical study. It is an attempt to investigate the formation of modern youth identity.
The research is based on a number of primary and secondary sources, cultural studies and media theory, interviews with punk producers, fanzines and lifestyle and culture publications.

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